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Full-funnel scenario planner

What KPIs are driving whether your ad spend is going to be a waste of time and money or scale your business?

Know where to focus and what to fix.

ROASMath models the whole KPI chain — traffic, page, offer, order bump, and email follow-up — and shows the modeled biggest weak link so you focus effort where it actually moves the number.

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Example scenario
Modeled
  1. 1
    Ads
    10,000 clicks · $0.30 CPC
    Spend $3,000
  2. 2
    Opt-in page
    38% opt-in rate
    3,800 leads
  3. 3
    Offer
    3% of leads buy
    114 buyers
  4. 4
    Order bump ($27)
    30% attach
    34 bumps
  5. 5
    Follow-up emails
    3 sequential sends
    +18 buyers
Revenue
$13,722
ROAS
4.57×
CPA
$22.73
Focus here first
Opt-in rate has the largest modeled impact on total revenue in this scenario.
Why ROASMath

The owner needs the whole picture.

Multiple people may own traffic, pages, offer, bumps, follow-up, or closing — but only you own whether the funnel works.

See the whole funnel

Every stage in one view — traffic, page, offer, order bump, follow-up emails — with the KPIs behind each.

Find the biggest modeled lever

ROASMath surfaces where a KPI change has the largest modeled impact so effort lands in the right place.

Stop teams fixing the wrong thing

Specialists optimize their piece. You need the whole math. Bring one shared model to every conversation.

How it works

Three steps to a modeled funnel.

  1. 1

    Enter your ad budget & KPIs

    Start with ad spend. Add the KPIs you know — CTR, opt-in rate, offer conversion, email opens.

  2. 2

    Model the complete funnel

    ROASMath computes impressions, clicks, opt-ins, buyers, bumps, and email revenue sequentially.

  3. 3

    See where to focus and what to fix

    The insight callout highlights the modeled biggest opportunity based on your current inputs.

Money Models

Supported funnel structures.

Model each structure with realistic sequential email behavior. More Money Models are added over time.

Lead Funnel

Opt-in → OTO → 3 emails

Available today
Direct-to-Offer

Ads → Sales page → 3 emails

Available today
Webinar Direct Purchase

Register → Attend → Buy → 3 emails

Available today
Webinar Application / Call

Register → Attend → Apply → Call → 3 emails

Available today
Scenario comparison

One change at a time. Every time.

Save baseline vs. optimized runs and see exactly which KPI moved the number. Saving and comparing are part of the upgrade.

Lower CPC

Model what happens if traffic gets cheaper without touching the page.

Better Landing Page

Change opt-in rate and see revenue and CPA move.

Add Order Bump

Attach a $27 bump at 30% and watch AOV and ROAS shift.

Improve Follow-Up

Raise open or click rates on Email 2 and see downstream buyers.

Free users always get one live scenario. Upgraded users save, duplicate, reopen, organize, and compare across devices.

FAQ

Straightforward answers.

What is ROAS?
Return on ad spend — total revenue divided by ad spend. 1.00× means revenue equals ad spend before non-ad costs.
What is a scenario?
A full set of funnel inputs (ad budget, CTR, opt-in rate, offer price, email rates, and so on) and the modeled outputs that follow from them.
Which funnels can I model?
Lead Funnel, Direct-to-Offer, Webinar Direct Purchase, and Webinar Application / Call. More Money Models are added over time.
Is it free?
Yes — you can build and calculate one live scenario at a time without paying. Saving, comparing, and organizing multiple scenarios are part of the upgrade.
Can I save multiple scenarios?
Saving multiple named scenarios, duplicating them, and comparing them side-by-side is part of the upgrade.
Do I need to connect my ad account?
No. ROASMath is a modeling and planning tool. You enter budget and KPIs directly — nothing connects to your ad platforms.
Does ROASMath guarantee results?
No. ROASMath models outputs based on the KPIs you enter. It is a planning tool — not a prediction, forecast guarantee, or promise of revenue.
About

Why ROASMath exists.

Every specialist you hire — traffic buyer, copywriter, page builder, email person, closer — sees only their piece of the funnel. The owner is the only person who has to make the whole math work.

ROASMath is a simple, honest, mobile-first tool for that owner: a full-funnel model that shows the KPI chain end-to-end and points at the biggest modeled weak link. Not a dashboard. Not an integration. Just the math.

Contact

Questions? Feedback?

Email us and we'll get back to you.

hello@roasmath.com