The $95,000 Question
A brand package costs what you paid for it, plus the revenue the same money would have produced. Here is the arithmetic. Change any number you like.
Same money. Two roads.
Everything recalculates as you type. No signup, no email, no gate.
The Brand Package
Logo. Guidelines. Voice. Positioning deck.
The Same Money Into Traffic
Ads. Landing pages. Follow-up. Audience built the whole time.
What The Brand Package Actually Cost
Split tests run: 0 versus 190.
Answers about what actually sells: 0 versus 190.
The invoice was $95,000. The bill was $665,000.
And after all of it, you still do not know whether the brand works. Nobody tested it.
Nobody in the room knows.
Not the strategist. Not the designer. Not you.
Everyone has an opinion about which headline is stronger. Opinions are free, and they are worth exactly that. The only vote that counts comes from a stranger who has never heard of you, reading your ad on a phone, deciding whether to give you an email address or a credit card number.
That vote cannot be predicted in a conference room. It can only be counted.
So you run two versions. You put real money behind both. One of them wins, and it is usually not the one the smart people liked. That is not an insult to the smart people. It is just what happens when you replace taste with a scoreboard.
The split test is the only expert in the building.
Brand guidelines are attractive for a reason that has nothing to do with marketing. They let a person be right forever, because nothing inside them is ever put in front of a stranger with money. There is no scoreboard, so there is no losing. A deck cannot fail. An ad can.
Meanwhile the money that bought the deck could have bought clicks, and clicks would have bought answers: which promise pulls, which price sticks, which audience cares, which page converts. You would own a list at the end of it. You would know your numbers.
A brand is not what a consultant says about you. It is what strangers do when your ad shows up.
Buy the answers first. The logo will still be there next quarter.
Run your own numbers.
Save this scenario to your account, compare it against the next one, and pick up right where you left off.
The calculator above stays free and open. The email is only for saving, comparing, and exporting.